Physical marketing materials have never played a more
crucial role in the world of advertising and business development. As more and
more companies are placing a massive focus on digital marketing, few are
bothering to build upon the traditional marketing tools that have helped their
businesses grow to where they are today. As a result, those companies that are making
effective use of both digital and traditional marketing are those that are
getting a one-up on the competition.
Presentation
binders and customized professional kits are as relevant, if not more so, than
ever before. While digital offers only an out-of-sight, out-of-mind solution, a
strong physical presentation package will leave your clients and prospects with
the impression they need to always have you in mind first.
Effective Marketing Tools
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Product launch kits: Launching an exciting new product?
Make sure your clients and customers have all the information they require
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Media kits: It's tough to make sure the media is looking
at you. Catch their eye with a professional media kit that will entice them to
learn more about your product, company, or brand.
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Sample packs: Send your samples professionally, and make
sure that they are accompanied with the best literature.
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Sales Kits: You've made a great pitch. The only way to
make sure that they think about you after you've left is by leaving them with
some great material that they can go through at their leisure. Keep the sales
going long after you have left the building by providing your prospect with a
fully customized sales kit complete with everything they need, including CDs,
flyers, and samples.
Who to Work With
When it comes to selecting the right professional binder company
for you, look for the following characteristics:
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Experience: Work with a company that has years of
experience in successfully helping businesses reach their goals with effective
customized binders and portfolios. A good professional will understand how to
put together the right tools and how to effectively place your logos and
designs.
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One Stop Shop: Save both time and money by working with a
company that can handle all your needs under one roof. From graphic designs, to
customized printing and presentation solutions, it is important to experience a
turnkey process to ensure your project is completed as you need it to be.
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Budget and Time: Discuss your budget and deadlines with
your binder professional. He or she should be able to work and accommodate both
to suit your needs.
Types of Binders:
The following are some of the most popular binder types:
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Poly: This type of binder
is both strong and durable, but still offers a look that is highly
professional and attractive.
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Vinyl: This continues
to be the most popular option amongst business professionals. It is
cost-effective and simple to customize and enhance.
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Casemade:One of the
top choices of designers Casemade binders are a showpiece and very
customizable.
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Eco: Use green-friendly materials without sacrificing
functionality.
Find out more about how presentation binders can grow and
enhance your business.